Insights

Here are the latest bits of news and industry insights from the Reason team. These ones are on the house.

Your Guide to AI for Marketing

Our Guide to AI's Impact on the Future of Digital Marketing contains what you need to know around AI's impact on you as a marketer, and some tips for leveraging AI tools for content marketing.

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Living in Their Head Rent-Free: The Cost of Attention

How can brands ensure they are remembered long after the screen goes dark?

Do product reviews impact purchase intent?

For e-commerce businesses product reviews have the potential to be one of your most valuable tools.

AI Update May 2024

Reason's AI Update for May 2024

Introduction to the Digital Markets Act (DMA)

In an effort to reshape the digital landscape, the European Union is introducing the Digital Markets Act (DMA).

Growth or Efficiency?

In the marketing and business landscape, there is the age-old conundrum of ‘Growth or Efficiency.’

Content Marketing In’s and Out’s for 2024

In the ever-changing world of content marketing, staying ahead means knowing what's 'in' and what's 'out’.

What is Social Commerce?

A currently growing trend, Social Commerce relies on social networks to facilitate purchases between retailers and consu

Google's Demand Gen - the new golden child

Demand Gen is a new channel on the Google Suite designed to discover and convert new customers through visually engaging

Integrating AI Solutions into the Account Management Team

In the evolving landscape of account management, efficiency and innovation are key.

Black Friday Cyber Monday Wrap Up for 2023

We wrap up our learnings from the 2023 ecommerce silly season

The Olympics For Ecommerce Businesses

Black Friday and Cyber Monday are fast approaching, but is your team ready?

The Growth of Live Shopping

Live shopping allows retailers to broadcast and demonstrate their products, all while connecting directly with consumers

Understanding Marketing Effiency Ratio

Marketing Efficiency Ratio is a metric that measures the efficiency of your ad spend in relation to total revenue.

What You Need To Know About Temu

There are some key offerings from Temu that New Zealand eCommerce stores don’t always provide.

5 Ways To Get More Traffic To Site From Sponsored Content

We’ve put together our top words of wisdom so that you can get better results from your next digital marketing campaign.

Improving Email Deliverability

In the ever-evolving landscape of email marketing, prioritising email deliverability is essential

The Rise of SMS Marketing

When it comes to reaching customers, SMS marketing boasts an unrivalled reach

Using TikTok To Enhance Your Brand

Are you looking to up your game on TikTok and take your brand just that little bit higher?

What You Need To Know About ChatGPT-4

The AI space is moving extremely quickly at the moment, with the AI chat wars about to kick off.

Your Questions On Performance Max Answered

Performance Max has become an increasingly popular option for advertisers across the Google suite.

Why Blogging Is Still Worthwhile In 2023

Find out why blogging is still relevant, what the benefits of blogging are and how to make your content worthwhile.

5 Campaigns Our Content Team Loved This Year

Our content team has scoured the internet for the most innovative marketing campaigns they could find.

The Roman Empire But Make It Digital

So your client is the Roman Empire, now what? Honing your Holistic Strategy.

Your Guide To Writing Customer-Centric Copy

Do you want to know the secret to writing compelling and customer-focused copy?

Combatting Drops in Organic Social Performance

We're breaking down what we’ve learnt about engagement drops, algorithm changes and 10 things you can try right now.

Our Guide To Winning This Black Friday

With Black Friday less than 3 months away, how will you stand out?

How To Paint A Picture With Audio Advertising

They say a picture paints a thousand words – imagine if you could paint any picture you wanted in your customer's mind.

5 Automated Email Flows To Use In 2022

The impact of privacy-centred changes is set to rock the advertising landscape.